Halo TV premiere broke Paramount+ record for number of viewers

The Halo TV series debuted on Paramount+ on March 24, and apparently the first episode attracted even more viewers than the premiere of 1883, the prequel spin-off of current viral darling Yellowstone. Of course, like every streaming service Paramount+ doesn’t like to give out viewer numbers, but it’s bigger than you might expect. As of Viacom’s February 15 earnings report, it’s got 32.8 million subscribers. 

That’s mainly thanks to exclusive Star Trek shows like Discovery, as well as iCarly and a lot of kid’s programming that makes it appealing to parents who appreciate the calming effect of a Peppa Pig marathon.

Paramount+ is also currently included as part of Game Pass Ultimate in a deal to promote the Halo TV show, and that’s a canny way of bringing in the viewers. Whether those subscribers hang around after the end of their 30-day trial remains to be seen. 

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